Climate change and adaptation strategies for alpine tourism:
This contribution presents climate change adaptation strategies for alpine tourism destinations. Different common adaptation strategies are presented and discussed addressing changes in winter tourism due to a lack of snow. This example shows, that these strategies may also cause maladaptation contributing to climate change due to their energy consumption. Furthermore, the paper discusses the effect of the overall social discourse on climate change adaptation and the framing socio-economic conditions which both influence the guests’ willingness to adapt. Finally, further factors influencing the acceptance of adaptation strategies and a concept for effective adaptation strategies are presented and discussed. However, all efforts to define suitable adaptation strategies on the operational as well as the destination level should consider, that a climate friendly travel from and to the destination can make the biggest contribution (about 80%) to the reduction of greenhouse gas emissions in tourism. From a guest’s perspective the risk appraisal und the respective relevance of the specific activity or type of holiday play a major role for future behaviour.